Executive Summit

2022 Executive Summit

August 29-31

Margaritaville Hollywood Beach Resort

1111 N. Ocean Dr., Hollywood, Fla


© Margaritaville Hollywood Beach Resort
ASCA’s Executive Summit is the professional snow and ice management industry’s premier executive conference. The event features an agenda of high-level executive business speakers, takeaway action items, and growth strategies. The three-day event also includes the ASCA’s Leadership and Top 100 awards. The gathering is known for its candor, openness, and professional collaboration, where attendees leave with real takeaways to introduce to their businesses and elevate them to the next level.

There has never been a better time to join your peers to collaborate, network and garner a deeper understanding of that issues impacting today snow and ice management operation, and brainstorm real-world solutions for the challenges you will face in the coming winter season.


Event Schedule

Monday, August 29


© Margaritaville Hollywood Beach Resort

3:00-6:30 pm :  Registration Open

3:15-3:30 pm :  Welcome Remarks

3:30-4:20 pmEmployment Claims and M&A Deals - A General Counsel’s Perspective -- There have been numerous articles regarding mergers and acquisitions within the snow and ice management industry. ASCA General Counsel Josh Ferguson will discuss some of the legal issues that arise during the process itself, as well post-M&A exposure for those entities. In addition, Josh will discuss recent trends in employment claims and risk management strategies that impact the industry.

4:30-5:20 pmM&A Panel Discussion -- Industry pros offer a unique and in-depth perspective on the M&A process from multiple angles.

5:30-6:20 pmLabor Panel Discussion -- Labor attraction and retention remains as one of the industry's top business challenges heading into Winter 2022-23. Our panel of industry pros address the issues and offer strategic action items to bolster your ranks in time for the coming snow season.

6:30-8:00 pm :  Welcome Networking Reception



Tuesday, August 30


© Margaritaville Hollywood Beach Resort

7:30 am-Noon : Registration Open

7:30-8:30 am : Networking Continental Breakfast

8:30-10:00 am : Kathy Cleveland Bull: Taking Charge of Change in Turbulent Times

10:00-10:30 am : Networking Refreshment Break

10:30-Noon : Gene Marks: The Coming Recession: Preparing your company for the downturn

12:00-6:00 pm :  Afternoon Free Time/Networking

6:00-7:00 pm :  Networking Cocktail Reception

7:00-9:00 pm :  Group Dinner and Snow Magazine’s Top 100 and ASCA’s Leadership Awards Ceremony


Wednesday, August 31


© Margaritaville Hollywood Beach Resort

7:30-Noon : Registration Open

7:30-8:30 am : Networking Continental Breakfast

8:30-10:00 am :  Scott Augenbaum: The Cybersecure Mindset

10:00-10:30 am :  Networking Refreshment Break

10:30-Noon :  Mark Noon: Leadership







Tuesday Speakers


Kathy Cleveland Bull:  Taking Charge of Change in Turbulent Times
Tuesday, 8:30-10:30 a.m.


Kathy is a highly regarded professional speaker, consultant, author, and life coach.  Her company, N~Compass Consulting, helps clients on four continents “Navigate the Art and Science of Change.” 

During her seminar, Kathy will guide attendees on how to best approach and adapt to change in both work and life. She will outline the roles leaders must play in both business and life, as well as explore the roles everyone plays in their successes and failures and how to generate more positive outcomes.

Kathy's professional highlights include:

  • Appearing with “Dr. Phil” and Deepak Chopra at The Power Within Live Event touring cities across the US and Canada.
  • Presenting a two-day seminar on change for African business leaders in Nairobi, Kenya.
  • Keynoting an international medical conference in Rotterdam, The Netherlands inspiring professionals, caregivers and family members to successfully adapt to the diagnosis of dementia in a loved one.
  • Keynoting an event in Dubai for the Middle East executives at Ernst & Young.
  • Co-authoring with Dr. Stephen Covey and others the book, Success Simplified – Simple Solutions Measurable Results. 

Kathy has worked with over 225 organizations since launching N~Compass Consulting in 2001. She conducts personal and professional development keynotes, seminars and retreats for Fortune 100 companies, educational institutions, government agencies, not-for-profit organizations, and religious institutions. She consults on successful change strategies, organizational culture, talent development and employee engagement. Kathy is a skilled facilitator and uses her intimate knowledge of a variety of processes to meet the needs of her diverse clientele. Her past clients include The Social Security Administration, Nationwide, Accenture, Novartis, Pfizer, the US Department of Defense, Westfield Insurance, Marzettis, The Ohio Credit Union League, Piedmont Healthcare and more than 50 colleges and universities in the US and Canada.

Gene Marks: The Coming Recession: Preparing Your Company for the Downturn
Tuesday 10:30-Noon

According to Gene, a recession is coming and it'll be here sooner than you think. But there's no need to panic. Anyone who has been running a business for a period of time knows that the economy is cyclical. There are always ups and downs. And experienced business leaders are already preparing for the next downturn forecasted for the next 6-12 months. During a fast paced, entertaining, and extremely valuable discussion, Gene will share what these leaders are doing to position their companies so they can successfully navigate through the coming downturn.

Nationally, Gene Marks appears regularly on MSNBC and Fox News as well as The John Batchelor Show and SiriusXM’s Wharton Business Channel where he talks about the financial, economic and technology issues that affect business leaders today.

Gene owns and operates the Marks Group PC, a highly successful ten-person firm that provides technology and consulting services to small and medium sized businesses.


Wednesday Speakers


Scott Augenbaum: The Cybersecure Mindset
Wednesday 8:30-10 a.m.


A veteran FBI agent with more than two decades of cybercrimes experience, Scott will educate attendees on how  to take the initiative in securing their digital assets and avoid becoming victims without expensive products or services and without an advanced degree in computer science. In addition, Scott will guide participants on how to get employees and clients to start thinking about cybercrime prevention and to empower them to change potentially damaging behaviors and actions and better protect themselves.

Scott is a retired FBI Supervisory Special Agent, author, keynote speaker, and cybercrime prevention trainer. He spent most of his 30-year career handling cybercrime investigations.

In January 2019, Scott released his book “The Secret to Cybersecurity, A Simple Plan to Protect Your Family and Business from Cybercriminals.” It gave him an opportunity to share his thoughts about cybercrime prevention with the world and led to accomplish a major personal goal -- he was interviewed on popular news broadcasting programs and even shared his message on the Dr. Phil Talk Show to Phil's multi-million viewers


Mark Noon: Communicate to Motivate, Retain, and Lead ... Like Never Before
Wednesday, 10:30-Noon. 

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During his session, Mark will challenge attendees notions of leadership, the the role it plays in labor development and client attraction and retention. Mark will educate conference attendees on the things every employee -- and client -- wants in a leader; communication mistakes to avoid; and how to best communicate the advantages other can gain from working or doing business with you.

Mark excelled in military and civilian healthcare leadership for more than 25 years. He is an Author, Actor, Speaker, Executive Coach, Husband & Father. Spending his early military days as a lab technician, Mark received a commission as an officer and an immediate promotion to a lab management role. As is true with many promotions, he entered this new role lacking the skills and training needed to lead others and his department. That experience shaped Mark’s career-long commitment to developing skilled leaders in all industries.

Mark’s expertise includes employee engagement, leadership development, inspirational and motivational speaking, collaboration & teamwork, change leadership, creating value and leading by values bridging generational gaps in all organizations, and at all levels





Margaritaville Beach Resort
1111 N Ocean Dr, Hollywood, FL 33019


A block of rooms is available to event attendees at a special group rate of $209 for standard rooms.  To secure a room, call the hotel and let them know you are with the ASCA Room Block.