Executive Summit

August 29-31 Margaritaville Resort, Hollywood Beach, Fl


ASCA’s Executive Summit is the professional snow and ice management industry’s premier executive conference. The event features an agenda of high-level executive business speakers, takeaway action items, and growth strategies. The three-day event also includes the ASCA’s Leadership and Top 100 awards. The gathering is known for its candor, openness, and professional collaboration, where attendees leave with real takeaways to introduce to their businesses and elevate them to the next level.

There has never been a better time to join your peers to collaborate, network and garner a deeper understanding of that issues impacting today snow and ice management operation, and brainstorm real-world solutions for the challenges you will face in the coming winter season.

Event Schedule


Monday, August 29

3:00-6:30 pm :  Registration Open

3:15-3:30 pm :  Welcome Remarks

3:30-4:20 pm :  Panel Discussion (TBA)

4:30-5:20 pm :  Panel Discussion (TBA)

5:30-6:20 pm :  Panel Discussion (TBA)

6:30-8:00 pm :  Welcome Networking Reception


Tuesday, August 30

7:30 am-Noon : Registration Open

7:30-8:30 am : Networking Continental Breakfast

8:30-10:00 am : Mark Noon: Leadership

10:00-10:30 am :  Networking Refreshment Break

10:30-Noon :  Gene Marks: Preparing Yourself For The Coming Recession

12:00-6:00 pm :  Afternoon Free Time/Networking

6:00-7:00 pm :  Networking Cocktail Reception

7:00-9:00 pm :  Group Dinner and Snow Magazine’s Top 100 and ASCA’s Leadership Awards Ceremony


Wednesday, August 31

7:30-Noon : Registration Open

7:30-8:30 am : Networking Continental Breakfast

8:30-10:00 am :  Martin Biegelman:  Fraud

10:00-10:30 am :  Networking Refreshment Break

10:30-Noon :  Kathy Cleveland Bull:  Managing Change




Tuesday Speakers


Mark Noon:  Leadership
Tuesday 8:30-10 a.m.


Mark excelled in military and civilian healthcare leadership for more than 25 years. He is an Author, Actor, Speaker, Executive Coach, Husband & Father. Spending his early military days as a lab technician, Mark received a commission as an officer and an immediate promotion to a lab management role. As is true with many promotions, he entered this new role lacking the skills and training needed to lead others and his department. That experience shaped Mark’s career-long commitment to developing skilled leaders in all industries.

Mark’s expertise includes employee engagement, leadership development, inspirational and motivational speaking, collaboration & teamwork, change leadership, creating value and leading by values bridging generational gaps in all organizations, and at all levels


Gene Marks:  Preparing Yourself For The Coming Recession

Nationally, Gene Marks appears regularly on MSNBC and Fox News as well as The John Batchelor Show and SiriusXM’s Wharton Business Channel where he talks about the financial, economic and technology issues that affect business leaders today.

Gene owns and operates the Marks Group PC, a highly successful ten-person firm that provides technology and consulting services to small and medium sized businesses.






Wednesday Speakers


Martin BiegelmanFraud
Wednesday 8:30-10 a.m.

Martin is a Managing Director in the Regulatory, Forensics and Compliance Practice at Deloitte Advisory. He brings decades of experience investigating and preventing fraud and corruption while in leadership roles in law enforcement, consulting and the corporate sector. His extensive experience includes FCPA and anti-bribery compliance, financial and other internal investigations, litigation consulting, investigative due diligence, and corporate compliance assessment and design. He has conducted and managed complex and high-risk investigations in more than 70 countries. 

Prior to joining Deloitte, he worked at two international consulting firms where he served first as a Managing Director in the Global Investigations and Compliance Practice and then as Executive Vice President of the Anti-Bribery and Litigation Support Practices. Martin’s work on behalf of corporate management and boards includes internal investigations alleging FCPA, corruption, fraud, conflicts of interest, whistle-blower retaliation and other employee and vendor misconduct. His work also includes developing internal investigative and anti-bribery compliance programs as well as assessments of internal controls. In 2002, Martin founded and led Microsoft Corporation’s Financial Integrity Unit, a highly acclaimed global fraud prevention and anti-corruption compliance program that continues to serve as a model for other companies.


Kathy Cleveland Bull:  Managing Change
Wednesday 10:30 a.m.-Noon

Kathy is a highly regarded professional speaker, consultant, author, and life coach.  Her company, N~Compass Consulting, helps clients on four continents “Navigate the Art and Science of Change.”  Professional highlights include:
  • Appearing with “Dr. Phil” and Deepak Chopra at The Power Within Live Event touring cities across the US and Canada.
  • Presenting a two-day seminar on change for African business leaders in Nairobi, Kenya.
  • Keynoting an international medical conference in Rotterdam, The Netherlands inspiring professionals, caregivers and family members to successfully adapt to the diagnosis of dementia in a loved one.
  • Keynoting an event in Dubai for the Middle East executives at Ernst & Young.
  • Co-authoring with Dr. Stephen Covey and others the book, Success Simplified – Simple Solutions Measurable Results. 

Kathy has worked with over 225 organizations since launching N~Compass Consulting in 2001. She conducts personal and professional development keynotes, seminars and retreats for Fortune 100 companies, educational institutions, government agencies, not-for-profit organizations, and religious institutions. She consults on successful change strategies, organizational culture, talent development and employee engagement. Kathy is a skilled facilitator and uses her intimate knowledge of a variety of processes to meet the needs of her diverse clientele. Her past clients include The Social Security Administration, Nationwide, Accenture, Novartis, Pfizer, the US Department of Defense, Westfield Insurance, Marzettis, The Ohio Credit Union League, Piedmont Healthcare and more than 50 colleges and universities in the US and Canada.




Margaritaville Beach Resort
1111 N Ocean Dr, Hollywood, FL 33019


A block of rooms is available to event attendees at a special group rate of $199 for standard rooms.  To secure a room, call the hotel and let them know you are with the ASCA Room Block.